Bigfoot
Bigfoot is a music/arts event who approached me with the brief of creating an identity with personality.
From the outset I set out to produce something a little warmer than the usual visual language associated with electronic music events. As such I decided to focus on a Bigfoot character that would be the centre of the campaign & work across multiple formats.
For the logo itself I used a camera aperture housing shape to reflect the fact that we relate to Bigfoot through photographs – mainly the blurry or fabricated kind.
